Some of DC’s hottest musical acts joined city officials, unofficial city ambassadors and hundreds of curiosity seekers for a three-day party celebrating not only the unique musical identity of the nation’s capital, but also the city’s reputation as an emerging hotbed for technology and innovation.
The DC crew set up shop at Bangers, a hip, indoor-outdoor space on Rainey Street, the epicenter of SXSW. Located on the eastern edge of downtown Austin with glittering views of the global tech hub’s rapidly expanding skyline, the District party jumped off Sunday with a distinctly DC Funk Parade theme featuring Cautious Clay, Innanet James, Sneaks, Malik Dope Drummer and DJ Mane Squeeze. Monday’s showcase was a who’s-who talent including Dubfire, SHAED, RDGLDGRN and Will Eastman.
Innanet James’ banging set was a highlight of Sunday’s party, and closed with his feel-good jam “Summer,” which had the crowd on its feet. Afterward, the Silver Spring native told On Tap he was honored to be a part of the DC-branded event, and even prouder of the music scene percolating in the nation’s capital.
“I’m real proud of it, you know what I’m saying,” James said. “It’s so good to see the number of artists coming up. I’m happy for everybody to be finally getting our stamp. It’s cool because the door isn’t all the way open but with everybody coming up next, we’re kicking the door open.”
While the WeDC House celebrated DC music, city officials – including Deputy Mayor Brian T. Kenner – were working the crowd, chatting up tech executives and selling the city as America’s “capital of inclusive innovation.”
After Sneaks’ laconic and mesmerizing rhymes further captivated the audience, Kenner took the microphone and hyped DC as a tech and innovation center to the influential crowd. Then the enthusiastic deputy mayor – brimming with excitement about possibilities for his hometown – sat for an interview with On Tap, in which he explained the city’s mission at SXSW.
“We’re pitching,” Kenner explained. “A couple of weeks ago we were in Los Angeles, San Francisco and Portland talking to technology companies who were thinking about expanding and asked them to think about Washington, DC. Now we’re in Austin and we want to remind people why they should think about [DC].”
While the Rainey St. event and cutting-edge music drew crowds and matched the party theme of SXSW week, Kenner said city economic development officials were all about business. Indeed, On Tap spied Keith J. Sellars, president and CEO of the DC Economic Partnership, deep into a long conversation with one tech executive during Cautious Clay’s intense and eclectic set.
“What you see here is the front of the office,” Kenner said gesturing toward the party. “But the back of the office is meetings and tracking of all the engagement we have coming in here. It’s a story we’re trying to curate here. We want people to know we’re a cool city and the word is getting out.”
Editor’s Note: Though the above story isn’t solely about SXSW’s music, the majority of our coverage this week will indeed focus on the tunes. Hope you enjoy! Follow our adventures on Instagram @ontapmagazine, and for more be sure to follow our music troops on the ground: @monicaclarealford, @mkkoszycki and @colemancoversaustin.