Virginia’s favorite cider brand is hitting us with a whole new level of refreshing. Bold Rock is releasing their new hard seltzer, delivering a clean, effervescent taste with all-natural ingredients at a mere 82 calories per can with a 4 percent ABV. Now if that isn’t great news for this summer of hard seltzer, I’m not sure what is.
Bold Rock’s release includes two flavors, grapefruit and cucumber melon, and they’re already working on phase two with a handful of more flavors heading into 2020. We asked Bold Rock Director of New Business Development Lindsay Dorrier about the inspiration behind the simple, clean, summer-themed label design.
“We wanted to note the healthfulness and create something that looked light and refreshing to reflect the contents of the can,” Dorrier says.
Virginians and Washingtonians alike have reached for the perfect sweetness of a Bold Rock Hard Cider where they can find it in local bars and restaurants, but the seltzer packs crispness and delight like none of their other ciders have.
“The very first thing you’re going to notice is that 1 gram of sugar per serving, which makes a huge difference,” says head cider maker Ian Niblock. “Next, you’re going to notice how light and refreshing it is, and without having that sugar, it’s a totally different apple blend. It’s not going to be super acidic. It’s really well-balanced and super smooth.”
Toward the end of last summer, the Bold Rock team saw an opportunity to craft something innovative in the seltzer space.
“We’re the only seltzer on the market, as far as I know, that gets the alcohol from apple and not a fermented sugar solution or something like that,” Niblock explains. “We had the added challenge of trying to make it clear and white and not look and taste like cider. That product development took a lot of time and was ultimately really rewarding.”
After working on it for 10 months, Dorrier is proud and excited to debut the new taste this summer.
“You’ve never tasted a cleaner finish than what you get with the seltzer, which is a testament to the quality of ingredients that we’re using and the way we’ve been able to approach the innovation process,” he says. “Side by side with some of the other options out there, there’s really no comparison because of how clean and superior our finish is.”
Whether hard seltzer is just a trend or the new normal, it’s definitely captured the hearts of non-beer drinkers and health-conscious consumers.
“The health stats are resonating both with younger and older consumers,” Dorrier says. “We’re hopeful that our product will place with people that care about what’s put into their bodies [and] want something low cal, low sugar, [and] made with all-natural ingredients [and] real fruit as the foundation.”
The grapefruit and cucumber melon flavors of Bold Rock Hard Seltzer will be available in local grocery chains across Northern Virginia starting June 10 with plans to expand to independent retailers in the District soon.
For more information, visit www.boldrock.com.