Posts

Photo: courtesy of Bold Rock

Summer of Seltzer: Introducing the Fruity Flavors of Bold Rock’s Hard Seltzer

Virginia’s favorite cider brand is hitting us with a whole new level of refreshing. Bold Rock is releasing their new hard seltzer, delivering a clean, effervescent taste with all-natural ingredients at a mere 82 calories per can with a 4 percent ABV. Now if that isn’t great news for this summer of hard seltzer, I’m not sure what is.

Bold Rock’s release includes two flavors, grapefruit and cucumber melon, and they’re already working on phase two with a handful of more flavors heading into 2020. We asked Bold Rock Director of New Business Development Lindsay Dorrier about the inspiration behind the simple, clean, summer-themed label design.

“We wanted to note the healthfulness and create something that looked light and refreshing to reflect the contents of the can,” Dorrier says.

Virginians and Washingtonians alike have reached for the perfect sweetness of a Bold Rock Hard Cider where they can find it in local bars and restaurants, but the seltzer packs crispness and delight like none of their other ciders have.

The very first thing you’re going to notice is that 1 gram of sugar per serving, which makes a huge difference,” says head cider maker Ian Niblock. “Next, you’re going to notice how light and refreshing it is, and without having that sugar, it’s a totally different apple blend. It’s not going to be super acidic. It’s really well-balanced and super smooth.”

Toward the end of last summer, the Bold Rock team saw an opportunity to craft something innovative in the seltzer space. 

“We’re the only seltzer on the market, as far as I know, that gets the alcohol from apple and not a fermented sugar solution or something like that,” Niblock explains. “We had the added challenge of trying to make it clear and white and not look and taste like cider. That product development took a lot of time and was ultimately really rewarding.”

After working on it for 10 months, Dorrier is proud and excited to debut the new taste this summer.

“You’ve never tasted a cleaner finish than what you get with the seltzer, which is a testament to the quality of ingredients that we’re using and the way we’ve been able to approach the innovation process,” he says. “Side by side with some of the other options out there, there’s really no comparison because of how clean and superior our finish is.”

Whether hard seltzer is just a trend or the new normal, it’s definitely captured the hearts of non-beer drinkers and health-conscious consumers.

“The health stats are resonating both with younger and older consumers,” Dorrier says. “We’re hopeful that our product will place with people that care about what’s put into their bodies [and] want something low cal, low sugar, [and] made with all-natural ingredients [and] real fruit as the foundation.”

The grapefruit and cucumber melon flavors of Bold Rock Hard Seltzer will be available in local grocery chains across Northern Virginia starting June 10 with plans to expand to independent retailers in the District soon.

For more information, visit www.boldrock.com.

Photo: Courtesy of Bold Rock

Bold Rock Unveils Spring Seasonal Rosé Cider

Drink aficionados can be a fickle bunch, often resulting in cliques for beer enthusiasts, wine connoisseurs and spirit experts. Stepping outside of your comfort zone can be difficult, but Bold Rock Cider is used to bending norms to introduce folks to the wonders of hard cider. Earlier this year, the cidery released its new rosé hard cider. To get some insight on the latest and greatest beverage of Bold Rock, we talked to head cider maker Ian Niblock about the spring seasonal.

On Tap: How long had you workshopped a rosé cider? Why did you decide to develop this drink?
Ian Niblock: We’ve had our eye on a rosé-style cider for quite some time now. Like how our IPA (India Pressed Apple) is a gateway cider for beer drinkers, we wanted a style that would entice wine drinkers to give us a chance. We hear all the time from beer drinkers that they had no idea cider could taste that good, but they never would have tried it if not for the connectivity to beer. We saw that same opportunity in rosé cider, and we think many wine drinkers are going to be surprised by the great taste of Bold Rock Rosé.

OT: What are some similarities between your rosé hard cider and rosé wine?
IN: What anyone will notice first is the color. Bold Rock Rosé has a deep, rich pink hue immediately recognizable as rosé. Bold Rock Rosé is the driest cider we have ever released in a six-pack, with just enough sweetness to accentuate the strawberry [and] raspberry notes reminiscent of a Gewürztraminer rosé.

OT: Do you think cider drinkers might hesitate to try the cider because of its name?
IN: There has certainly been a need to educate the consumer on what rosé cider is, but rosé is such a popular wine style that there is plenty of awareness out there already. Our version is just a little bit of a twist that only uses apples, but still has a taste profile very similar to that of a rosé wine.

OT: What were your thoughts upon first tasting the cider? Did you guys nail it right away or did it take a while to get the recipe down?
IN: Bold Rock Rosé went through all sorts of trials and iterations, but when you hit the right recipe, you know. We had a moment when we were tasting some trial recipes and we all honed in on one in particular and said, “That’s the one!” It was pretty rewarding.

OT: What has the response been like so far? Do you guys plan to keep it as part of your seasonal rotation?
IN: The response has honestly been tremendous. The sheer amount of excitement surrounding the announcement followed by the subsequent success of Bold Rock Rosé in the marketplace has exceeded all expectations. We feel blessed to have such loyal customers who look forward to our seasonal releases, but the rosé has been embraced by longtime Bold Rockers and new entrants to the cider category alike.

OT: What’s next on the horizon for Bold Rock? Are there any strange or unusual drinks that you’re excited about?
IN: I can’t give away too much, but the rest of the year will not disappoint. As far as “strange and unusual” goes, we recently renovated our original cider barn into the Barrel Barn, which serves as both a small batch crafting facility and intimate tap room. The Barrel Barn will be our test bed of cider innovation, exploring the depths of cider, from yeast experiments to barrel aging and beyond. Guests can look forward to plenty of limited-run cider styles – some in kegs, some in cork and caged bottles. However, you’ll have to make the trek to our Nellysford Cidery to experience those styles as they will only be available at the Barrel Barn for now.

For more information on Bold Rock and where to pick it up locally, visit www.boldrock.com.

Photo: Courtesy of Bold Rock's Facebook page

Bold Rock Releases New Rosé Cider

Good news, folks. We made it through five Mondays in what felt like the longest January known to man. The bad news? We still have to make it through February and March. It may be too cold to dig your spring coat out, but you can pretend warm weather is on the way by kicking back with Bold Rock’s new seasonal rosé cider.

The Nellysford, Virginia-based cidery’s newest seasonal cider is a sweet, refreshing drink in a vibrant shade of pink that made it seem like May for a brief moment as I sipped it. As both a beer and wine drinker, I found the rosé cider to be a unique combination of both. Bold Rock brings the best of both worlds by amplifying their apple-based cider with a fresh wine finish.

While the cider still had Bold Rock’s classic light and crisp quality, its flavors were enhanced with hints of berry – like you would find in a traditional rosé – to bring a fruity quality to the mix. Those who identify as only wine or beer drinkers can find a happy medium in the rosé cider, which easily passes as a fizzy wine or a sweet, fruity beer.

Whatever your drink preference, the rosé cider is worth a taste – and it will definitely make you feel like you’re sitting in the sun alongside friends at a picnic or barbecue, and not 40-degree weather in February. Learn more about Bold Rock’s rosé cider here.