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Photos: Trent Johnson
Photos: Trent Johnson

A Day in the Life: Call Your Mother Deli’s Daniela Moreira and Andrew Dana

There’s a calmness to Andrew Dana and Daniela Moreira, a laidback vibe that you wouldn’t necessarily associate with a young couple running two businesses daily. The pair are the driving force behind Petworth’s Timber Pizza Company and the newly opened Call Your Mother Deli in Park View, adding to DC’s growing community of local foodie spots with a mom-and-pop, neighborhood feel. Their “Jew-ish” deli has garnered much buzz since its October opening with lines out the door every weekend, yet another new business putting Park View on the map. We sat down with Dana (founder) and Moreira (head chef and partner) to pick their brains about how they put their own spin on a Jewish deli, why their bagel shop is at the top of every local foodie’s brunch list, and what supporting the local community means to them.

On Tap: Why does Park View feel like the right fit for your second business together? How do you think the area is changing?
Andrew Dana:
I grew up in Mount Pleasant, so I’m very familiar with the neighborhoods. For a long time, I’ve said that DC has been great at opening big, fancy restaurants and hip, new restaurants. But what it’s not good at is the neighborhood staples that have been around for generations because it’s such a transient city. We were really attracted to [Park View] because there’s not a lot of other noise going on. It’s really residential. People are putting down roots. The funny thing about this building is we looked at it before we opened Timber and then we found this really cute, perfect spot up in Petworth. Then we started turning the wheels on this bagel idea and this was coming back on the market, so it seemed like it was a sign from the bagel gods that they wanted us to open [our deli here].

OT: I heard you had lines down the block and couldn’t keep up with the crowds the first week you opened, so you closed for a little bit to rework your menu. Were you surprised at the spot’s overwhelming success right out of the gate?
AD:
We truly thought this was going to be like a neighborhood bagel shop and we’d have to do a lot of wholesale and catering to make it work. The kitchen’s not really set up for there to be a 100-person line, and that’s exactly what happened the first weekend. We had to shut down for a couple of days and make the menu a little bit more manageable. We had to keep up with the demand. We had to trim the fat and just go with the best of the best.

OT: How’s the buzz been since then?
AD:
Every weekend, we’ve had a line out the door down to the alley. Now, we’re really proud of the menu. It’s much tighter and more concise.

OT: DC’s seeing a resurgence of mom-and-pop foodie spots in up-and-coming neighborhoods, and they’re wildly popular. Why do you think that is? Why does it feel important to be part of that scene?
AD:
I’m from here so what I want above all is just for DC to be awesome. I went to grad school in New York and lived in Brooklyn, and [when] you walk around there’s pizza shops that have been around for 50 years. I want my hometown to have that same vibe, so that is what it is at its core. And the food, Dani and I just do what we like. We like the staples: pizza, bagels. And if creating stuff we really like resonates with people and helps the neighborhood out, that’s awesome. There’s not some sort of bigger master plan. It’s make food that we really, really like in neighborhoods we like and be here for the people.

OT: Did you hesitate at all with the “Jew-ish” theme? How did you decide to walk the line between the authenticity of a traditional Jewish deli and putting your own spin on it?
Daniela Moreira
: I’m not even Jewish. I was like, “I don’t know anything about Jewish traditions or anything.” So I was scared.
AD: I like “Jew-ish” because I’m half Jewish. I [don’t] think that binds us to traditions. If somebody says, “Why don’t you have chopped liver or pumpernickel?” We’re like, “Oh, it’s ‘Jew-ish.”’ And I think Dani is selling herself short. I think what Dani likes the most is the creativity and reading a ton and doing trial and error, which she got to do. She didn’t have all of these preconceived notions of what a bagel had to be. She’s from Argentina. They don’t have bagels. It was fun watching her start from scratch and learn what a bagel was supposed to be. We probably went through 100 recipes – that’s no exaggeration. She became a scholar of the bagel.

OT: I read that you did lots of research, including some trips to NYC. Was iconic Jewish deli Barney Greengrass on the list?
AD:
We went to New York. We did go to Barney Greengrass, which was awesome. We ate so many bagels, it was ridiculous.

OT: You also brought in bagels from other cities, right? What motivated those choices and what areas did you draw inspiration from?
AD:
We had bagels flown in from Montreal. We actually went to South Florida because that’s where all the older Jews retire – Boca [Raton], Delray. We were sort of taking it all in. Actually, how we finalized our [bagel] recipe is every weekend, we would do a blind taste test [versus] New York bagels that we would ship in. We didn’t stop until we were consistently beating that taste test.

OT: What staples of a Jewish deli were important to you to maintain?
AD:
The Rihanna-Flex is sort of like your classic salmon bagel, which we actually didn’t have the first week. The first week we were open, we had a classic pastrami with mustard on rye bread that we were making. It was just so crazy, it was too much, so we said, “Alright, let’s do a pastrami brisket cheesesteak” [The Greenberg]. There’s nothing totally classic on there – all twists.

OT: What personal twists did you each take? Dani, can you walk us through some of the Argentinian influences?
DM:
Well, we opened with a soup. It was a South American vegetable soup. But again, we had to change the menu to make it easier for the kitchen to execute so we took it out for now. We have black and white cookies – alfajores – filled with dulce de leche. That’s super traditional.
AD: It’s one big ass cookie.
DM: There’s no bagels in Argentina, not at all.
AD: But we have a za’atar bagel, which obviously isn’t Argentinian, but that’s also not classic. And I think we arrived there because when Dani is thinking about bagel toppings, it’s not classic, classic, classic. She’s like, “I like za’atar. I like bagels. Let’s make za’atar bagels.”

OT: What has been the most popular bagel on the menu?
AD:
At the farmers market, people do love the za’atar bagels. They [usually] sell out. And in the shop, our bacon, egg and cheese or pastrami, egg and cheese with spicy honey [The Shyne].

OT: What’s your personal favorite, or the one you’re proudest of?
AD:
I love the Craig D. We made a nectarine cream cheese with fresh nectarines that we got from the farmers market. [It’s] sliced nectarines, jalapeno, bacon and potato chips, so it’s sweet, it’s salty, it’s crunchy. And now that nectarines are out of season, we use apples, so [it’s made with] apple cream cheese and sliced apples.
DM: The Amar’e. The Amar’e is a za’atar bagel with candied salmon cream cheese and then a salad of pea shoots, cucumbers and crispy shallots. It sounds healthy. It makes you feel better when you eat it [laughs].

OT: You’ve got pizza and bagels checked off the list, so what’s next? Do you have a dream spot you’d like to open, either as a team or individually?
AD:
I mean, we’re animals and we eat nachos all the time. I don’t know if that’s a full-scale concept or not. Woodfired nachos would be a real thing too. That’s going to be a ways off. [Running two businesses] is taking a lot of energy and focus. We’re hunkering down here for a little while.

OT: What do you guys like to do when you’re not working? Do you hang mostly in Park View and Petworth?
AD:
We live in Petworth. We like exercising, travel, eating of course. We go out to eat all the time. We work out a good amount. Travel – she just got back from Costa Rica [and] I just got back from New Zealand. We’re trying to pick up squash this year. She wants to take lessons.
DM: Yeah. It’s fun.
AD: I’ll start taking lessons when she can compete with me.
DM: We’re not really fun.
AD: Yeah, we’re not that fun.
DM: We just go to sleep, eat, and that’s it [laughs].

OT: What cocktail bars and restaurants are on your radar right now?
AD:
I love Indigo, the Indian restaurant in NoMa, [and] Don Juan’s in Mount Pleasant.
DM:
I love Amsterdam Falafel[shop].
AD: She’s a French fry fanatic. It’s pretty scary, actually.
DM:
Bars? No. We don’t really drink that much. I only drink once a year when I go back home and that’s enough for the whole year [laughs], so I don’t really go out to bars here.
AD: We were at Players Club yesterday, love Players Club. My two great loves in life are basketball and food, and they have pop-a-shot basketball, so I played like 25 times yesterday [and] ate some Shake Shack. Life is good.

To learn more about Call Your Mother Deli’s menu, check out www.callyourmotherdeli.com.

Call Your Mother Deli: 3301 Georgia Ave. NW, DC; www.callyourmotherdeli.com

[FIRST PAGE HEADER IMAGE] Photos - Trent Johnson

 

Photo: Violetta Markelou // Wardrobe: Paul Stuart at CityCenterDC
Photo: Violetta Markelou // Wardrobe: Paul Stuart at CityCenterDC

A Day in the Life: CityCenterDC’s Timothy R. Lowery

Since breaking ground in 2011, CityCenterDC has maintained its 10-acre space as a hub of luxury retail, dining and living in its downtown location. Beyond its commercial use, the space has become a sight of interactive public art and activations that draw thousands of visitors to the spot each season. CityCenterDC’s holiday lights strung over Palmer Alley, designed by Swatchroom’s Maggie O’Neill, quickly became an iconic – and Instagrammable – view of DC during the holiday season. To get a better look at one of DC’s favorite holiday hangs, we spoke to Timothy R. Lowery, a director with the global commercial real estate firm Hines and general manager of the CityCenterDC project.

On Tap: How did CityCenterDC’s holiday display and tree come to be?
Timothy R. Lowery:
In November 2014, we debuted the tree and had a tree lighting. We didn’t know if we’d have 10 people or a million people. The first year, we had a thousand people and it was a wonderful evening. The second year, we had around 3,000 attendees. Last year, it was 6,000 people and this year, we [already] have 40,000 people interested in our Facebook event for the tree lighting. What that shows you is this appetite to be part of something.

OT: Aside from growth in attendance, how have the holiday displays evolved?
TRL:
Fast forward through the years, and we’ve added components like Maggie O’Neill’s Dream Closet, which is 400 ornaments over Palmer Alley. It’s amazing because the inspiration is the retail iconography of the clothing hanger made by different geometric patterns. This will be our third time having that installation up. It was always our intent to create traditions. This is a huge amount of land to build a project on. The thing I’ve been saying from day one is that we want to give traditions to the community. That’s the overarching theme for the holidays. We’re so grateful for the traction it’s received in the community.


Work Must-Haves
Morning Earl Grey tea
My planner with my daily schedule
An organized environment
My Montblanc pen
My eyeglasses


OT: How did art and installations become such a huge part of CityCenterDC’s identity?
TRL:
The art installations happened very organically. In 2015, we participated in the [National] Cherry Blossom Festival after one staff member suggested we order pink lanterns and have our engineers put them up as our nod to the cherry blossoms. We had 400 pink lanterns of different shades and sizes [strung] along the alley. Social media went crazy. We realized after thousands and thousands of posts on social media that there was an appetite for public art. That’s not incongruent with the planning of CityCenterDC; we always planned on having art. We have art installations in the park and the plaza from time to time but the alley was such an interesting phenomenon. It’s exciting but a bit daunting because you always feel like you have to one-up yourself. I think we’ll stay with four seasons. Anything more than that could be too much.

OT: Outside of seasonal programming, what other art is housed in CityCenterDC?
TRL:
Two years ago, we did the Fancy Animals Carnival featuring an artist from Taiwan. This year, we did The Loop, which evolved because a friend of mine posted a picture of the same thing from New York. I texted her and asked what it was and our team reached out to the artists and installed it here. There’s really this appetite for unique experiences. As a society, we’ve moved away from pure product consumption. People are looking for experiences. They still have products involved, but they’re going to go somewhere they can get an experience in addition to a product. We have tapped into that at CityCenterDC.


Can’t Live Without
Family and loved ones
iPhone
My watch
Postmates
CityCenterDC


OT: Tell us a bit more about your role at CityCenterDC.
TRL:
I’ve been here since the beginning as a part of the project before we ever even finished construction. I remain at the helm of day-to-day operations at the center. On any given day, there’s some artistic component happening. At the end of the day, there needs to be a cohesiveness to our brand, and I’m the one that makes sure it all comes together.

OT: What is the best part of your job?
TRL:
This really is the truth and not just because we’re talking about the holidays: every year, I get up and welcome everyone to the tree lighting. And as I stand there and look out over thousands of people who have come and respond to what we’re doing, that’s one of the greatest thrills I’ve had. Even from an architectural standpoint, if you build this thing and no one responds to it, of what use is it? When you see people coming and enjoying whatever it is you’re offering, that’s the biggest thrill. If it weren’t for those people finding comfort here and finding whatever it is they’re looking for at the moment, then this would all be in vain.

Follow CityCenterDC on social media @citycenterdc and learn more about holiday installations and events at www.citycenterdc.com.

CityCenterDC: 10th & 8th Streets in NW, DC; 202-289-9000; www.citycenterdc.com