Spies are constantly in search of upgrades. The enhancements enable them to gather more data, intelligence and information, which in turn help them do their job more effectively. In this sense, DC’s International Spy Museum isn’t unlike the topics it covers. The establishment recently underwent its own upgrade, ferrying its collection, staff and visitors across town from their original downtown location into a sparkling, almost transparent building in L’Enfant Plaza.
The 140,000-square-foot space opened on May 12 and immediately doubled the museum’s size while providing more opportunities for interactive, spacious exhibits. With bright red accents, columns and a pleated glass veil, this architectural addition sticks out next to its Brutalist counterparts, making it easy for scouts to identify the city’s new addition “hiding in plain sight.”
“It had always been a dream to [move to a bigger space],” says Aliza Bran, the museum’s PR and marketing coordinator. “We had so many things we wanted to share with the public and there were only so many things that we could do in the building that we had. It was a fabulous building, but it had some limitations in that it was a historic building – you can’t change that. The subject matter we wanted to cover was far broader than what we could cover in that space.”
The concept of a new, larger space for the museum began five years ago, according to Bran. Before worrying about size, design and other physical attributes, the braintrust went about deciding what new artifacts, exhibits and displays they could bring to light if not for certain limitations. This included more in-depth looks at international stories and tactical collections, and how to make intelligence analysis digestible for visitors.
“We really tried to find a number of people so when we were putting this together, everything looked absolutely right,” Bran says. “It’s going through a lot of individuals and brains, and that was the most important thing while we were doing this because it was covering a lot of areas we had not before.”
Along with more room for their permanent collection, the building also features a lecture hall/theater, a multifunction event space and an area designated for a rotating collection. Though the temporary programs won’t roll out until next year at the earliest, the existing materials have experienced new life.
“We built this from the ground up,” Bran continues. “We got to choose where the walls went up, how big the theater is, how big the event space is and what we can do in each of the spaces. It really is beyond our wildest dreams.”
With this new lease, materials that once veered toward a reading-centric display are now more accessible to those more inclined toward an interactive experience – for instance, analysis.
“How can you make analysis interesting in a museum? Analysts laughed and said, ‘What? Are you going to have a coffee cup and a bunch of papers [and] have people sift through them?’ Fortunately, it turned out really well, but we really needed the input from people who worked in that space.”
These enhancements include games and impeccable displays in a breathable way that couldn’t be accomplished at the old location. And though the floor is set for now, Bran says the museum is still making tweaks to perfect that visitor experience.
“This is the first time doing it this way,” Bran says. “We’re figuring out how the flow works. We have been focused on that 100 percent since we opened. We want to be dynamic within that permanent space, but the first step is making sure everything is exactly how it should be and then seeing how we can adjust and update.”
Though the new space has sparked the imagination of new and old visitors alike, the next big event on the docket is sure to be of interest to those looking for a reason to check out DC’s upgraded place of everything espionage. On August 9, the museum is partnering with Brightest Young Things for Mission Impossible: Party Protocol.
“We’re excited to open up our space to [BYT] and the public for a rare look at the museum afterhours,” Bran says. “Whether it’s people who want to come to a cocktail event or people who want to see an author, we try to look at all of our different audiences.”
Whether you’re an espionage neophyte or a walking encyclopedia of all things top secret, the Spy Museum is likely to surprise and wow you in their facility. And you don’t even have to sneak your way in.
Go to www.eventbrite.com for tickets to BYT and Spy Museum’s Mission Impossible: Party Protocol on Friday, August 9. Tickets are $65-$80. For more information about the Spy Museum’s new location and upcoming programming, visit www.spymuseum.org.
International Spy Museum: 700 L’Enfant Plaza, SW, DC; 202-393-7798; www.spymuseum.org