The subtle nuances of pronunciation never cease to amaze me. I’m sitting across from Kelcie Glass, Nicole Garder and Marlee Milton as they take turns saying the colloquialism that inspired their collective’s name. “Girlaaa” is a common greeting in the District, one generally used to express excitement. But Glass quickly points out that it can also have a “Girl, chill” vibe with just the slightest variance in tone.
And just like its name, GIRLAAA’s ethos follows suit. While chatting with one-third of the nine-piece group’s powerhouse of talented women at Eaton Hotel’s flagship restaurant American Son, it becomes quickly apparent to me that every action the collective takes is meant to champion women of color and their accomplishments – but also challenge them by digging into substantive content and getting real.
Over the past year, GIRLAAA has expanded from throwing women-centric parties around the city to hosting 15 killer events including three activations at the Hirshhorn, creating a biweekly podcast recorded at Eaton and coworking space 202Creates, and growing their tightknit crew to include visual artists, DJs, producers, hosts, programmers and more. Each one-hour episode of the “1-800-GIRLAAA” podcast includes interviews with local luminaries and a DJ set highlighting edgy sounds from strong women.
Glass, a marketing and outreach guru, Garder, an ethically sourced jewelry consultant and documentary filmmaker, and Milton, a full-time musician with an artist development side hustle, walked me through what the collective means to them, why supporting the area they grew up in is critical, and why smoking a joint with Rihanna would be lit.
On Tap: What was the evolution from events to the “1-800-GIRLAAA” podcast?
Nicole Garder: Dominique [Wells] was the creator of GIRLAAA, and she reached out to women in different creative spaces to come together. We started out as a party and then from that, we saw an even bigger need to give a platform to all women in creative spaces.
Kelcie Glass: Then the podcast was born from that. We were doing GIRLAAA activations. Eaton reached out to us before we even thought about doing a podcast and said, “Hey, we want GIRLAAA to do a podcast here.” Nicole had a lot of production [and] programming experience. I do too, and I can also host. Marlee can DJ and also host really well. We record in multiple spaces now, but it was born from being asked just based on the premise of the collective.
OT: What was your original goal in hosting the parties? Who did you want to bring together?
KG: It started as having a safe space for women, and we also wanted to highlight women of color who don’t always get a platform to show their talents. The party was cool but now we can do different interviews [and] live events with the podcast, [and have] real substantive conversations. Our most recent party was on the rooftop of Eaton for Women’s History Month, and that was crazy.
OT: What percentage of your focus now is on the podcast versus hosting events?
NG: I would say we want to focus on both, with the emphasis on the podcast and doing live events. It’s really about engaging people online but also doing that in real life.
OT: How do you pick the music for each episode?
Marlee Milton: Really, I just go with the vibe. I know our regular sets and parties are really centered around women in music and just that strong sound – like how Insecure has those really edgy, catchy, striking songs from women – that’s something I really try to hone in on. Just a good vibe, a good time.
OT: What’s the creative process for picking your guests?
NG: It’s really figuring out what’s happening in our local community and then branching out toward the entertainment topics [affecting] women of color. That’s our target audience. We have different segments focusing on who is really inspiring us – women in power. It’s very important to use our platform to share with other people, and that’s also how we go about finding talent to [have] those deeper conversations.
KG: We hadn’t even started yet and [journalist and former Wizards cohost] Gia Peppers was like, “Yeah, I want to come on and do it.” We had Janea West [on the show]. She has this [DC-based] web series called Grown, which is really, really great. Nicole and I just went to Essence Fest where we popped up on Lena Waithe and AlunaGeorge. We’ll go where needed, especially if we have really great content. These women are huge right now. The concept is a good enough pitch for people to really engage with us.
OT: Any guests you’re dying to have on?
NG: People with big, expansive personalities and bringing those people to our local community, which is so important for me.
KG: I would say Tracee Ellis Ross [and] NAO. Obviously, Rihanna. I just want to smoke some weed with Rihanna and talk shit.
NG: Same. [laughs]
KG: I think she’d be down with the concept, too. That would be lit.
MM: I really want to speak to a lot of the independent women in the industry and a lot of the black pop and black punk artists [who are] women. I really want to get their perspective and process and experience.
OT: What about a local guest, maybe someone under the radar?
NG: I would love to have a conversation with April George of April + VISTA. I love the texture of her voice, but also she’s really focused on the issues that are happening in the DC space in terms of supporting creatives and what that really looks like.
KG: I’m leaning a little more political. I know some young women of color who are running for local office, but also national figures who are located here. Alexandria Ocasio-Cortez follows us on Instagram because she saw our installation that included pieces of her by [visual artist, illustrator, animator and GIRLAAA member] Trap Bob. I would love to sit down with her and have a conversation. Also, I would like to bring the Mayor [on for a] women-centric conversation, but also just [to ask her] about what she thinks about the culture of DC right now and its trajectory and what we can do to build legislation around maintaining it.
Creative women in our circle
Dedication to feminism
Love + appreciation for the native DMV culture
OT: What about event wish lists? What’s a space you think could really be a good platform or bring in the right people to highlight your mission?
KG: A lot of the spaces that we’ve been coming into have been to bring in this energy. They realize that they are lacking or have a void in terms of black women or creatives in their spaces. We are in talks with some major theaters right now. It’d be fun to do a podcast and then a party afterwards [at 9:30 Club].
NG: In the film sphere of things, definitely a screening, having those conversations with the directors.
NG: I would also love to do a women’s conference, specifically.
KG: A conference would be great. A women-centric one would be really cool – and regularly, annually. I would also want to venture into more of the political space. We’re potentially supporting a cannabis-centric event coming up in September that is about recreational cannabis, but also the business of that and how black and brown people get into those conversations.
OT: What goals do you have for GIRLAAA – both the podcast and the scope of events – in the next year? Do you view it as more of a creative outlet or a transition to where you want to be full-time?
KG: We definitely want to travel more and connect with people in different cities. [And] more robust programming with larger artists. I think that’s feasible, it’s just the time and energy. [If we were] full-time, we could actually do more robust things and have these big artists come and do a whole weekend of events and things like that.
MM: I definitely see us being the go-to group for bringing our perspective and audience to events and programming in general. I really want to see a GIRLAAA festival. To me, all of us have come together for this mission and it’s full-time already even though we’re juggling so many things.
NG: That’s what I love most about the collective: if one person is there, we’re all there.
OT: How did you come up with the name? What does it mean to each of you?
KG: Girlaaa is a slang in DC. Let Marlee say it.
MM: Girlaaa. It’s like, a greeting in a way.
KG: It can be a greeting. It’s basically like, “Girl, chill,” or “Girl, yes.” Either way, it depends on the context.
NG: It’s all about the tone.
KG: It depends on the context and the tone.
OT: What context and tone do you prefer?
MM: Excited, sisterly, hyping you up…
KG: I like the more questionable one. [All laugh] The GIRLAAA collective is definitely the hype energy one.
OT: What are some of your favorite things to do in DC when you’re not working or podcasting?
MM: Dance. I love to dance [at] U Street Music Hall, Eighteenth Street Lounge, Velvet Lounge, Cloak & Dagger, Sotto – so many places.
KG: I like to go to concerts [at] 9:30, Anthem, U Hall. I love concerts and music – very music-centric.
NG: I would say definitely concerts but also being one with nature. I spend a lot of time in Georgetown, so kayaking and paddleboarding.