When I met Jared Kolesar of Phoenix-based indie folk band Jared & The Mill, we were about 20 minutes behind schedule. I blamed our inability to share our whereabouts and locate each other on mercury retrograde. It’s also what I’d blamed for the great Instagram and Facebook outage earlier in the week, but Kolesar insisted “that was a big marketing scheme by us.” For reference: the band’s latest album, released last month, is called This Story Is No Longer Available, and the title fits all too well with the social media mishaps and miscommunications from earlier in the day.
“I like it because there are so many meanings you can pull from it,” Kolesar says of the title. “The idea that social media is this thing where if you want to peer into someone’s life, you have access to it. There were a lot of times where you could have no idea what was going on in someone’s life unless you were right there with them, and those days are far gone.”
The record itself isn’t just about social media, though. It’s about being a better person and the struggles to better yourself and gain understanding for those around you in the process. While it sounds heavy, it’s a positive message – and Kolesar is quick to explain that he sees making mistakes as a good thing in the grand scheme of growing into who you are as a person.
“I’m a big believer in celebrating the good things you have in life, and that you have to have things that you regret doing in order to be a good person so that you can empathize with people who also have regrets in life,” he says earnestly.
The band brings this optimistic message to SXSW hot on the heels of their record release. And while it’s their seventh time at the festival, it’s a special one because of how much they have to celebrate with their new music.
“A lot of people I’ve talked to here have said that this is their favorite album yet, which is awesome to hear,” he explains. “A lot of times people are suckers for early stuff. But they’re really excited to hear the new stuff. It’s the best feeling in the world.”
I can’t help but wonder if jumping into performing at something as intense as SXSW a mere month after releasing a new record is a lot, but as they’re no strangers to the madness that is the festival, they’re able to focus on connecting with fans and celebrating their new material live on stage every night.
“There’s no god at SXSW,” Kolesar says with a laugh. “You just kind of give it up and accept the chaos. It’s our seventh one, so we all knew what we were getting into.”
Jared’s SXSW Favorites and Must-Sees
“There’s a lot of cool things that happen at Hotel Vegas and a lot of good food trucks around there.”
“There’s a really cool mezcal bar on seventh street attached to a whiskey bar called Seven Grand.”