Jon Schott is a rare breed of professional, the kind of person whose brain is never really turned off. From coming up with some of his best cocktail ideas while walking his pups in the woods to making every orgeat and tincture on his expansive drink menu from scratch, he brings a level of enthusiasm and thoughtfulness to his work that seems unparalleled. The best part? He’s completely unpretentious about the art and consumption of craft cocktails. His creations are jotted down A Beautiful Mind-style in an old-school notebook that he’s happy to share with cocktail nerds, and he loves nothing more than to answer questions from customers about some of the more layered or complex concoctions on his menu.
Enter The Peoples Drug, the retro-inspired, neighborhood cocktail bar and food spot where Schott wears many hats as both beverage director and general manager. The Old Town, Alexandria locale modeled after the nostalgic local drugstore chain of the same name has steadily picked up buzz since opening last summer, with rotating seasonal and classic cocktail menus from Schott and a brand-new food menu launched earlier this month. We caught up with the man behind the well-crafted drinks about the labor of love that goes into each new creation and the casual, community vibe of his bar, among other cocktail-related things.
On Tap: You’ve got a lot of cleverly named cocktails on your winter menu like the Schrute Farms Margarita with spiced beet agave and Pistachio Mustachio with pistachio orgeat, to name a few. What’s your creative process for naming them?
Jon Schott: I like people to step a little bit outside of their comfort zone, and I think a great way to do that is to have a clever or comforting name. We get their guard down a little bit and then get a new drink in their hand, and now they’re trying new things. And who knows if that sparks this whole new journey of them trying new drinks and stepping outside of their comfort zone, which is the fun thing about food and drink – there’s infinite possibilities.
OT: As someone who grew up here and has worked in the bar industry for nearly two decades, how do you think NoVA’s cocktail scene has shifted in recent years?
JS: Everything seems to have shifted toward [being] more casual, but that doesn’t mean you have to sacrifice quality or atmosphere. Just because you want a good drink doesn’t mean you have to make plans to do it. That’s what we were hoping for here, where you’d see everyone come in – whether you’re dressed up and on your way to a date or running errands and still in your sweatpants. We’re always open to the public. We never do reservations. You just walk in.
OT: Why do you think Old Town is the right location for Peoples?
JS: People in Old Town know good food and they know good drinks. They’re a really tight, really cool community. We’re a nightcap or before-you-go-out, happy hour [spot] because we’re casual. Come in here, let your hair down, relax and [enjoy] the good vibes.
OT: Walk me through the classic versus seasonal menus, and how you came up with the concepts.
JS: I like balancing a list with classics. If you know cocktails, you can look at the classics and see we know what we’re doing. It lets people know you can get good classics here and we’re following script.
OT: What about going off script for the seasonal menu? What inspires those selections?
JS: It’s really important for guests to have a well-crafted and constructed cocktail, because it’s built with love. Time and energy goes into these, totally. We juice citrus every morning. Everything you see on the menu – like an orgeat or tincture or fusion or syrup – I made it myself. If it’s a syrup or an orgeat, I’ve made it within the last [few] days. Like the dehydrated fruit, I do that in my house and bring it in. That’s why I love the seasonals. These are all things that we have made [where] I started with a thought for a drink and as a team, we knocked it down into a really fun, well-balanced and creative drink. Enjoy yourself and don’t be pretentious about the cocktails.
OT: Does the classic menu stay the same or is it dynamic?
JS: I change it every season because there’s certain classic cocktails that I think fit certain seasons. This season, they’re big because it’s winter. There’s a lot of Manhattan- and martini-style drinks, and spirit-forward ones. I also do barrel-aged [cocktails] where I age the cocktail in an oak barrel for 32 days and then bottle and serve it. I spy on people when they have a sip of their drink to see their first reaction. That will [tell me] the most honest feeling they have about the drink.
OT: What seems to be the customer favorite right now?
JS: The most popular one is the Schrute Farms Margarita. People relate to the name of it and the color of it is super bright.
OT: Can you give us a sneak peek of the spring menu?
JS: There’s one drink I dedicated to my mom. She told me, “If you’re going to succeed in this industry, you need to appreciate gin, and that’s when you’ll get all the real drinkers.” And she was right. So [this cocktail] plays with gin, tea and fresh things like orchids, lavender and roses. I’d love to introduce cucumber bubbles. It’s a way of stacking up bubbles. I can layer them on top of the drink. You know what I’m really excited for? [My] team to submit original ideas [they’re] working on. I love to open the menu up to the whole staff. It has to be a team effort.
OT: What about funky ingredients? What flavor profiles are you intrigued by at the moment?
JS: I love playing with orgeats, so any syrup with any type of nut in it. I’m looking forward to playing with cedar and gin and sage [on the spring menu]. Those things together remind me of walking in the woods. And then maybe sneaking an amaro in there.
OT: Any food options you recommend pairing with cocktails?
JS: We have a lot more sharable snacks [on our new menu], like finger foods. I think the truffle fries go well with any cocktail. A little bit of salt also helps all the flavors pop. Our sandwiches are really tasty too.
Tito’s Vodka infused with wasabi
Snow pea and sea salt tincture
Domaine de Canton
Learn more about Schott’s classic and seasonal cocktails and the spot’s revamped food menu at www.thepeoplesdrug.com.
The Peoples Drug: 103 N. Alfred St. Alexandria, VA; 571-257-8851 www.thepeoplesdrug.com